Prada - Prada Paradoxe Virtual Flower Eau de Parfum Spray

Prada

Prada Paradoxe Virtual Flower Eau de Parfum Spray

Challenging perceptions. True to its creative and innovative spirit, Prada expands the boundaries of sensory perception and challenges the understanding of reality. Prada Paradoxe Virtual Flower embodies this search for avant-garde: the epitome of the Prada Paradoxe femininity that questions traditional expectations. By rethinking florality, one of the most famous symbols of femininity, she reinterprets classical attributes to challenge the traditions. Augmented creativity. Paradoxe Virtual Flower is a floral musky signature challenging the boundaries of sensory perception. To open a new perspective on florality, our master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu chose one of the most sophisticated flowers in perfumery and wanted to express it like never before: Jasmine. They leveraged the power of Artificial Intelligence to create a unique Prada accord capturing the scent of the flower in nature. Top notes of Italian Vert de Bergamot that undergoes a specific cold expression process and molecular distillation to reveal the greenest and freshest facets of this iconic ingredient. Heart notes of Neroli and a Jasmine AI accord born from Artificial Intelligence, to perfectly express the airy and lively scent of Jasmine in nature. Base notes of SerenolideTM Musk and Ambrette, to create a clean and comforting second-skin sensation. The iconic triangle reinvented. Like the original fragrance, its renewed bottle is an expression of the House’s essence of reinvention; constant, inquisitive dialogue and predilection for contrasts. In a shift from traditional perfume bottle architecture, the flacon is minimal and delicate at first glance, inspired by the original iconic Prada triangle logo disruptively designed to rest on its side. The accents of the intense black logo are presented on a fresh light pink hue that suggests the sensorial florality of the fragrance. The bottle is finished with ‘Paradoxe Virtual Flower’ on the bottle’s top chamfer. In a similar evolution, the Prada Paradoxe Virtual Flower outer box is etched to echo the brand’s signature Saffiano leather cross-hatching. An interplay of the fragrance’s pink hue and a semi-shine, intense black unite in the Prada logo, partially obscured by the white Virtual Flower label - a symbol of the brand’s nod to this radical new expression of femininity. Prada paradoxe: reconciling creativity and responsibility. The new packaging is recyclable, including boxes and bottles. The glass bottles have been designed to limit their weight and use of glass, and all paper packaging has been FSC MIX certified, ensuring product has come from responsibly managed forests that provide environmental, social and economic benefits. The entire franchise range is refillable, allowing for less packaging material. A single 50ml bottle of Prada Paradoxe Virtual Flower and a 100ml refill helps avoid the use of approximately 38% less materials in total as opposed to three 50ml bottles of Prada Paradoxe Virtual Flower. This includes 29% of glass, 67% of metals, 44% of plastics and 41% of cardboard.

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